Who We Are
A not-for-profit organization founded to help older adults live safely and independently at home for as long as possible, Friends Life Care pioneered the CCaH model in 1990 as an alternative or supplement to existing long-term care options.


Beyond home care and related services, the most distinctive feature of Friends Life Care’s offering is the emphasis on health promotion.
Credentialed care coordinators engage with member-policyholders, coach and consult, conduct assessments, and recommend preventive measures and interventions to help maintain members’ well-being and delay their need for care. Should a need arise, care coordinators also arrange for and oversee the provision of necessary services.
The VigR® Program
In 2011, as the first of the then 79 million baby boomers turned 65, Friends Life Care launched its award-winning VigR® program—a research-based, holistic initiative to help members proactively address lifestyle factors that influence long-term health.
Aimed at a new wave of individuals committed to aging well, VigR stands for Vitality, Independence, Growth, and Resilience, reflecting the organization’s conviction that these attributes play a fundamental role in healthy aging. Today, VigR components, such as wellness programs, podcasts, and webinars, are integrated into the Friends Life Care plan.

The VigR® Health Company
To expand its reach, Friends Life Care created VigR Health, a commercial venture offering long-term care and senior living providers the actuarially significant advantages of its time-tested model.
With more than 35 years of experience extending the independence of older adults and an unparalleled trove of robust longitudinal data to draw on, VigR Health helps insurance carriers and other companies in the long-term care industry increase the health span of their plan participants. Our proven interventions can help postpone the need for nursing home, assisted living, and related facility services by up to 3.6 years, reducing the lifetime cost of care by as much as 25%.

