Research was done to compare and contrast the reasons why Long-Term Care Insurance policyholders and Friends Life Care members chose to invest in the long-term care services.
The survey revealed important similarities between Long-Term Care Insurance policyholders and Friends Life Care members. As the charts below show, all respondents indicated that the following three reasons ranked very high for them:
Having choice for where care is received
Avoiding becoming a burden to loved ones
Securing and protecting assets
In addition, 50% of the Friends Life Care member segment also identified “Prevention and Wellness” as a Very Important/Important reason behind their decision.
Methodology:
Online survey sent to Friends Life Care Members and Long-Term Care Insurance Policyholders
March 2022; respondents remained anonymous
Overall response rate — 31%
If you are interested in learning more about this research, please contact us.
